Radical Customer Experience: The New Age Of Strength-Based Marketing & Trauma-Informed Approaches

Radical Customer Experience: The New Age Of Strength-Based Marketing & Trauma-Informed Approaches

Originally appeared in WealthInsider Pioneering Empathic Engagement in a Trauma-Informed Era: How Kat Kennan and Radical Customer Experience are Revolutionizing the Marketing Landscape By Maxwell Sterling Last updated May 23, 2023 There is an urgent need for businesses to innovate and adapt their marketing strategies in an increasingly complex global landscape. One company leading this…

Unveiling the Power of Trauma-Informed Marketing

Unveiling the Power of Trauma-Informed Marketing

In today’s digital landscape, the concept of being “trauma-informed” is gaining prominence, especially in the realms of digital marketing and copywriting. This approach goes beyond merely managing symptoms; it’s about fostering strength and skills. However, its implementation requires a delicate balance to prevent the risk of manipulative or harmful marketing strategies. The Pitfall: Balancing Interest…

Holidays are Here

Holidays are Here

I spend a lot of time thinking about the best and least intrusive way to engage with customers. Maybe in your case, your customers are your community, your constituents, or your fans. During the holidays or any holiday during the year, we marketers jump at the chance to promote. We send email upon email and…